Fifth Arc · AI operations platform


CMD Centre puts Claude-powered agents to work across your business — content, leads, calls, and follow-ups — with every action logged and nothing sent without your sign-off.

01 — The fleet

Two products. One command centre.

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Content Engine

A social media team inside Claude.

Competitor research, scroll-stopping captions, full branded carousels, and DM automation for Instagram — written in your voice, designed without Canva, and queued behind an approval gate so nothing posts until you say so.

  • 20 content ideas in 60 seconds
  • Captions & carousels in your brand voice
  • Branded visuals — no designer, no templates
  • DM replies drafted, never auto-sent
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CMD Real Estate

An AI back office for agents.

Instant lead follow-up, AI voice calls that actually book showings, live market intelligence and comps, plus campaign landing pages that capture and qualify leads while you're at a viewing.

  • New leads answered in seconds, 24/7
  • Outbound voice calls that book showings
  • Comps & market briefs on demand
  • Lead-gen landing pages, tracked end to end
02 — Doctrine

Automation with a chain of command.

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Agents do the work

Specialist agents, each with one job — drafting, researching, calling, following up. They run in parallel so the work never queues behind you.

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You keep command

Every outbound action — a post, a DM, a call — passes an approval gate. The system makes you faster; it never speaks for you without permission.

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Everything is logged

A full operations log of what every agent did and when. No black boxes, no surprises — audit any action back to its source.

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It runs while you don't

Scheduled and event-driven. Leads get answered at 11 PM, content ships on time, and the morning brief is ready before you are.

14hrs → 2hrsWeekly content time
60 secondsFrom zero to 20 content ideas
1 promptTo a full branded carousel
Free live masterclass

Turn Claude into your personal social media team.

Leon & Matt build a full week of content live — research, captions, carousels, and visuals — in front of you. Bring a business; leave with a system.

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